Shu Uemura

umou hold

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Inspired by the Japanese art of minimalism, umou means "feather" in Japanese.The name Umou Hold represents the styling cream's strong hold that is lightweight and soft in finish.

Hair cream ideal for short to medium length hair, provides strong, lasting hold without weighing down strands or leaving residue or stickiness. Results in smoothness and subtle natural shine for polished, controlled looks and slick-backed styles.


  • Provides long-lasting strong hold without weighing down strands.
  • Adds subtle dimension, smoothness and natural shine.
  • Perfect for polished, controlled & slicked-back styles.