Shu Uemura

clay definer hair pomade

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medium hold hair pomade


Enjoy multiple hairstyles with this hair pomade to mold strands into a more rebellious, unexpected look or dab onto strands for a smooth, controlled finish. Great for textured, unruly styles. Formulated with kaolin powder to create a soft and silky matte appearance that stays shine free. Providing strong yet pliable hold that allows you to switch up your hairstyle throughout the day. This rough molding clay separates your hair for a tousled hair with bedhead style.

how to use clay definer:

  • emulsify a small amount of the pomade in your hands.
  • distribute into damp or dry hair, raking through with fingers from root to tip.
  • apply at the crown for control or at the ends for pieciness.

Kaolin powder

Soft Kaolin powder is the strongest softest and most malleable clay. This precious ingredient is responsible for the hair clay's matte, yet silky, finish.